STEADFAST STREETWEAR - fall 2025
For my Fashion Analysis & Communication course, I worked as part of a team to conceptualize and fully develop a fashion brand across strategy, product, and marketing channels. The project included a complete brand buildout, including trend research, brand identity, target market analysis, merchandise planning, promotional strategy, campaign development, and retail display design.
The brand concept— politically-driven protest apparel—originated from my initial proposal and later became the foundation for my independent brand, Wataniyeh.
My individual contributions include fashion illustrations, logo design, garment and screenprint hoodie design, and the construction of a bunny-ear ski mask featured in the collection. The final deliverables included the campaign proposal, line development materials, and a fully realized window display.
ATHLETA - fall 2025
As the final project for my Apparel Quality Evaluation course, I created a full technical product specification file for a performance sportswear garment with a built-in sustainability focus. The project required industry-standard documentation covering design specs, fabric specs, findings specs, and sewing specs, simulating a real-world factory handoff.
The spec file detailed fabric selection and performance requirements, sustainable material considerations, trims and findings, and precise construction guidelines—including seam types, stitch classes, stitch density, and reinforcement at stress points. The course emphasized quality evaluation, stitch and seam analysis, defect identification, testing standards, and material efficiency, giving me a strong foundation in translating design intent into accurate, production-ready technical documentation.
ROOTED RESILIENCE - Spring 2024
For my Fashion Presentation Techniques course, I developed an original apparel line inspired by cross-cultural research, exploring visual and structural similarities between traditional Native American and Palestinian dress and translating those elements into contemporary silhouettes.
The project emphasized concept development, research-driven design, and visual storytelling.
Seeing as this was the first course I worked extensively with Illustrator and Photoshop, the project represents an early stage in my technical skill development. While the execution reflects that learning curve, the work remains meaningful to me for its research depth, cultural sensitivity, and conceptual intention.
Garage - fall 2024
For my Apparel Product Development course, I completed a project focused on designing a seven-garment cohesive collection for an existing brand. The emphasis of the course was on brand alignment, visual cohesion, and technical illustration, using Adobe Illustrator as the primary design and development tool.
Working with the brand Garage, I developed a line that explores contrast—soft, playful femininity paired with a tougher, grounded edge. The collection was designed to read as cute and effortless, while still carrying a sense of grit and confidence.
*Note: GIF color variations are due to export/display limitations. Technical flats indicate accurate colors.
PACT - fall 2024
In a second major project for my Apparel Product Development course, I chose an existing ethical company, and designed a cohesive apparel line for their eco-conscious brand, focusing on sustainability, brand values, and production feasibility.
I chose Pact, an apparel brand known for its commitment to fair trade labor practices, organic materials, and slow fashion principles. My line was developed to reflect Pact’s emphasis on durability and timelessness, while introducing elevated silhouettes and layered styling that remain wearable and accessible.
